Swans CEO leading the way in helping the hungry

Tuesday, October 20, 2020 - 1:56 PM by Matthew Ogg

Even before the recent COVID-19 pandemic, food insecurity has been a daily reality for tens of thousands of West Australians.

Hunger can impact anyone at any time through circumstances including; illness, marriage breakdowns, job loss and more. It could be happening to a friend, family member, neighbour or colleague without you even knowing, as having a house, job and car can often mask the issue, often making their suffering invisible to others.

It is also expected that there could be a steep rise in the number of people needing food assistance once the government stimulus and support packages end.

Under the direction of former My Kitchen Rules contestant, Jordan Bruno, Swan Districts CEO, Jeff Dennis jumped at the recent opportunity to help prepare meals for families and individuals in need, during Food Banks recent week-long Meal Makers event.

As one of only 25 business leaders to participate in this great cause, Jeff and his counterparts were able to set a new record in the Community Kitchen, preparing 2,919 meals and collectively raising over $117,000, money that will go directly towards preparing more than 234,000 meals for the hungry.

Just some of the quantities which made up the meals included: 600kg sausages, 150kg Sweet Potato Mash, 180kg steamed rice and 150kg of mushroom gravy.

Jeff has helped bring a greater community-focused culture to the Swans since his appointment as the club CEO in 2017, and is proud to be a part of a movement that emphasises their meaningful purpose and vision.

“Our club has been building a strong partnership with Foodbank WA this year” he said.

“We’ve had teams of staff, players and club volunteers pack hundreds of food hampers for West Australians in need.

“As an extension of this, we also provide a complimentary breakfast every Wednesday morning at Steel Blue Oval for the local Bassendean community.

“Our club is very proud of the work we do helping build community and develop people.”

Along with these initiatives, the Swan Districts Football Club are also involved with many other community-based programs and activities throughout Western Australia. This includes; engaging with fans and supporters to donate non-perishable food items on allocated WAFL and WAFLW home games, connecting with marginalised groups, providing opportunities for at risk youth, hosting events for people with disabilities, and more.